Wednesday, August 5, 2009

Day 2, when our class went on TV

Oh what a day! We’ve had the media here, TV cameras from ITV and others coming to our class to record the official opening of the internet workshop by Mrs Priscilla Olekambainei, the Deputy Provost for Administration at Tumaini University. The benefits of internet and training in the use of internet were praised by all parties, but the funny thing is that even today we have been going on without an internet connection. So again, a little bit of improvisation had to take place.

However, areas covered today included email communication skills, the problem of plagiarism, e-commerce, and business challenges by newspapers during the time of internet as especially the young people are not reading print papers but rather find their news from the internet.

We had discussions about multi-channel strategies and about cross-promoting the Bongo Star Search TV programme (in other countries know as the Idols) in other media of the same media house. We also wondered about the British newspaper Telegraph gaining today more than 30 percent of its income from online retail business, trading anything from shoes and ties to kitchenware and garden furniture.

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